Episode 692 Do Not Do This In Your Email Marketing With Rob Cairns

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The Story

In this episode of The SDM Show, host Rob Cairns breaks down the number one mistake businesses make when sending email newsletters and marketing blasts: using a do-not-reply address. Drawing from a real-world example, Rob discusses why treating email like one-way broadcast media harms customer engagement and relationship-building. He explains how opening two-way conversations with your subscribers creates real business value, regardless of the email service provider you use.