Episode 691 Why I Work With SaaS Companies With Bridget Willard

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The Story

In this episode of The SDM Show, Rob Cairns sits down with marketing strategist and monthly co-host Bridget Willard to dissect the unique blind spots SaaS companies face when marketing their products. Bridget shares why she recently eliminated outside distractions to double down on SaaS, the critical importance of understanding your true billable worth, and why founders must stop treating marketing like an afterthought.