Episode 670 Commodity vs Non Commonity Content With Todd Jones

0:00 / 36:25

The Story

In this month's installment of the copywriting segment, host Rob Cairns welcomes regular co-host Todd Jones to discuss a critical shift in the modern content landscape: Commodity Content vs. Non-Commodity Content. The duo breaks down how the rise of AI-generated prose has flooded the internet with recycled information, why traditional SEO metrics are evolving, and what businesses must do to create unique, trust-driven material that stands out.