Episode 574 Things Not To Do In Your Marketing

The Story

In an episode of The SDM Show, host Rob Cairns, CEO of Stunning Digital Marketing, offers listeners valuable advice on common pitfalls to avoid in digital marketing. He emphasizes the importance of ethical practices, such as obtaining consent before adding individuals to email lists and ensuring unsubscribe options are readily available. Cairns also cautions against aggressive direct messaging on social media platforms like LinkedIn, Facebook, and X, as well as unsolicited and pushy outreach from SEO professionals or other marketers. The episode aims to help marketers improve their strategies by highlighting behaviors that are not only ineffective but can also be off-putting or even illegal.