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Episode 223 Sell Futures Not Features By Michael Killen
•54:03

Episode 223 Sell Futures Not Features By Michael Killen

0:00 / 54:03

The Story

Rob Cairns sits down with Michael Killen to talk about his new book Sell Futures Not Features.

Show Highlights:

  1. What is wrong with sales today.
  2. Why clients do not care about features.
  3. Why results matter.
  4. Why you need this book.